a multichannel awareness campaign
A beautiful Mediterranean enclave like Gaza should be bustling with tourists and economic activity.
However, over 50 years of illegal occupation and a 15 year blockade have created one of the most dire living conditions on the planet.
The Visit Gaza campaign seeks to show the absurdity of it all.
A tourism-inspired advertising campaign juxtaposing what you would expect from a seaside travel destination with the actual reality of life in the Gaza Strip.
A multichannel marketing campaign raising awareness about Gaza utilizing online and newspaper ads and billboards.