the campaign

a multichannel awareness campaign


A beautiful Mediterranean enclave like Gaza should be bustling with tourists and economic activity.

 However, over 50 years of illegal occupation and a 15 year blockade have created one of the most dire living conditions on the planet.

The Visit Gaza campaign seeks to show the absurdity of it all.

the concept

A tourism-inspired advertising campaign juxtaposing what you would expect from a seaside travel destination with the actual reality of life in the Gaza Strip.

pristine beaches

mediterranean cuisine

outdoor activities

outdated sewage system

food insecurity

internal displacement


A multichannel marketing campaign raising awareness about Gaza utilizing online and newspaper ads and billboards.

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